How Killer Copy Can Potentially Kill A Long-Term Business

October 24, 2008

By Alice Seba, Teacher at Internet Marketing Copy Makeover
Killer Copy (n): Emotionally-based website sales copy designed to sell a product to as many prospects as possible.
You’ve probably heard about killer copy and the amazing effects it can have on your potential prospects. We’re talking amazing conversion rates, but a problem arises when killer copy [...]