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	<title>Marluck Marketing &#187; How To</title>
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	<link>http://marluckmarketing.com</link>
	<description>Internet Marketing in Heels</description>
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		<title>Using PLR Content: 5 Quick and Easy Ways to Make Money Using PLR</title>
		<link>http://marluckmarketing.com/703/using-plr-content-2.html</link>
		<comments>http://marluckmarketing.com/703/using-plr-content-2.html#comments</comments>
		<pubDate>Sat, 20 Feb 2010 18:53:28 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/?p=703</guid>
		<description><![CDATA[Even if you&#8217;re new to the world of Internet marketing, you&#8217;ve no doubt heard of private label rights, or PLR. PLR is just another kind of usage license that some providers grant with their content. Usually the buyers of PLR have the right to edit, modify, or rework the content in any way they choose. [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F703%2Fusing-plr-content-2.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F703%2Fusing-plr-content-2.html" height="61" width="51" /></a></div><p><a title="RiDiCoLouS THouGHTS" href="http://www.flickr.com/photos/45419579@N03/4372528194/" target="_blank"><img class="alignleft" style="border: 0pt none; margin: 5px;" title="Using PLR Content" src="http://farm3.static.flickr.com/2725/4372528194_a21c842f02_m.jpg" border="0" alt="RiDiCoLouS THouGHTS" width="240" height="161" /></a>Even if you&#8217;re new to the world of Internet marketing, you&#8217;ve no doubt heard of <a href="http://marluckmarketing.com/allmarketingcontent" style=""  rel="nofollow" onmouseover="self.status='http://marluckmarketing.com/allmarketingcontent';return true;" onmouseout="self.status=''">private label rights</a>, or PLR. PLR is just another kind of usage license that some providers grant with their content. Usually the buyers of PLR have the right to edit, modify, or rework the content in any way they choose. About the only restriction you&#8217;ll ever see on PLR is that you can&#8217;t sell it as PLR to another buyer. Other than that, the ideas are limitless.</p>
<p>Here are five things you can do today to begin making money with PLR.</p>
<p><strong>1. Publish an eBook.</strong> Take a bundle of articles about a topic and compile them into an eBook. You can – and probably should – edit the articles, then organize them into chapters. Craft an introduction and a conclusion, add a cover, and viola! You&#8217;ve got an ebook that you can now offer for sale.</p>
<p><strong>2. Create a special report.</strong> A special report is similar to an ebook, but it&#8217;s generally shorter. Typically, marketers use special reports as a give-away to help build up a mailing list. Since you&#8217;re going to be giving the report away rather than selling it, it makes sense to use PLR. It will take a lot less of your valuable time than will creating something from scratch. This is a longer term plan than selling an ebook, but building a responsive list is the first step to profiting on the Internet.</p>
<p><strong>3. Write an autoresponder series.</strong> Much like a special report, an autoresponder series is designed to help build your mailing list. The advantage of an email series is that it trains your subscribers to both expect email from you, and to open it. In the future, when you are presenting offers to your list, getting them to look forward to your emails and to open them will greatly increase your profits.</p>
<p><strong>4. Build a niche blog.</strong> Blogs are hot. Google loves them, readers love them, and the profit potential is amazing. The reason both Google and readers love them is that they are constantly updated with new content. The trouble is, keeping up with a demanding posting schedule can be a real bear. Enter PLR. One 50 page ebook will give you enough posts to keep your blog rolling for months. You can monetize a blog with Adsense, affiliate links, or paid advertising.</p>
<p><strong>5. Craft a viral ebook.</strong> A viral ebook is an ebook that is designed to be given away. You write it and grant any reader the right to distribute it for free. They can send it to their friends, mail it to their list, post it on their website for download. You can post it in a number of ebook directories, where people looking for information can find it when they search on your topic. At first glance this seems like a money losing proposition, but the secret lies in the embedded affiliate links. A viral ebook acts as a salesman for you where ever it goes. Whenever someone buys through any of your links, you&#8217;ll get paid.</p>
<p><em><a href="http://plrcontentscoop.com"><img class="alignleft size-full wp-image-706" title="Private Label Profits" src="http://marluckmarketing.com/wp-content/uploads/2010/02/plrscoopbinder-sm.jpg" alt="" width="135" height="166" /></a></em></p>
<p><em>These are just a few of the ways you can earn money with <a href="http://marluckmarketing.com/allmarketingcontent" style=""  rel="nofollow" onmouseover="self.status='http://marluckmarketing.com/allmarketingcontent';return true;" onmouseout="self.status=''">PLR</a> content. To learn more about these methods and get seven more ways to profit from PLR, I invite you to download my free special report on <a href="http://plrcontentscoop.com">using PLR content</a>.</em></p>
<p><em><br />
</em></p>
<p><small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="../wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="[ RoCKeT ReDuCeR No 62 - RaMa LaMa Fa Fa Fa ]" href="http://www.flickr.com/photos/45419579@N03/4372528194/" target="_blank">[ RoCKeT ReDuCeR No 62 - RaMa LaMa Fa Fa Fa ]</a></small></p>
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		<title>Boost Your Article Marketing With Three Easy Ways</title>
		<link>http://marluckmarketing.com/627/boost-your-article-marketing-with-three-easy-ways.html</link>
		<comments>http://marluckmarketing.com/627/boost-your-article-marketing-with-three-easy-ways.html#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:44:40 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/?p=627</guid>
		<description><![CDATA[A great way to market your online business is through article marketing. Not only is it effective, it&#8217;s also free. However, every article you write actually has many more potential uses than you may realize. With every single article you write, you can actually take advantage of many more marketing opportunities and create a lot [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F627%2Fboost-your-article-marketing-with-three-easy-ways.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F627%2Fboost-your-article-marketing-with-three-easy-ways.html" height="61" width="51" /></a></div><p><a title="Dell laptop keyboard" href="http://www.flickr.com/photos/62806367@N00/3860586024/" target="_blank"><img class="alignleft" style="border: 0pt none; margin-left: 5px; margin-right: 5px;" title="Boost Your Article Marketing" src="http://farm3.static.flickr.com/2457/3860586024_3d3b1942c5_m.jpg" border="0" alt="Dell laptop keyboard" width="240" height="160" /></a>A great way to market your online business is through article marketing. Not only is it effective, it&#8217;s also free. However, every article you write actually has many more potential uses than you may realize. With every single article you write, you can actually take advantage of many more marketing opportunities and create a lot more content. You can boost your article marketing in the following three ways.</p>
<p>1. Building a social networking page around your article is a great way to boost your article marketing. There are numerous social networking sites that are very popular. You can choose a social networking page and plug your article into it. Depending on which site you go with, there will be several other elements you can easily add to your page to instantly generate new, exciting Internet content. It&#8217;s so simple that you can do it in less than 30 minutes!</p>
<p>2. Making a blog entry out of every article you write is another fantastic way to boost your article marketing. In every niche you use to earn money, you should have at least one blog. Of course, having numerous blogs is even better. Just bear in mind that you need to post a new entry to your blog every time you write an article. Changing the title, however, is a must. Furthermore, you should definitely consider modifying the body of the article, if only a few sentences. All that&#8217;s really needed is a few subtle changes. It is simple for you to turn your article into a blog entry in a matter of minutes.</p>
<p>3. Turning your article into a video is the last way we will examine to boost your article marketing. Though this might sound a little complicated, it is actually fairly simple. To quickly and easily make your video, you can use some of the free software available online, or easier still, you can simply post the video directly on YouTube using your web cam. All that is required is for you to calmly and clearly read your article &#8211; there is no need to make a complex video. You&#8217;ll be surprised how many views you will get and how much it can help your business&#8217;s online marketing.</p>
<p>You can see that it is easy to boost your article marketing with any of the ways mentioned. Just forgetting about your article after writing it and posting online is not very effective marketing. Creating social networking pages, making blog entries and creating videos are much more effective uses for your articles. The great result of content across the Internet for you and your business is more than worth the little time it will take to do these three things.</p>
<p><strong><a href="http://marluckmarketing.com/articlemarketingtips">Want more free article marketing tips? Click Here</a></strong></p>
<p><small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="../wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="bigpresh" href="http://www.flickr.com/photos/62806367@N00/3860586024/" target="_blank">bigpresh</a></small></p>
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		<title>Getting into the Correct Niche</title>
		<link>http://marluckmarketing.com/617/getting-into-the-correct-niche.html</link>
		<comments>http://marluckmarketing.com/617/getting-into-the-correct-niche.html#comments</comments>
		<pubDate>Tue, 08 Sep 2009 18:26:21 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/?p=617</guid>
		<description><![CDATA[You must find the correct niche for yourself if you want to have a successful business online.  Of course this is easier said than done.  Many people have a difficult time making money since they rapidly dive into their niche without giving it much thought. In the cyber world, diving into the correct niche is [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F617%2Fgetting-into-the-correct-niche.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F617%2Fgetting-into-the-correct-niche.html" height="61" width="51" /></a></div><p><a href="http://www.flickr.com/photos/8399025@N07/3770030513/" target="_blank"><img class="alignleft" style="border: 0pt none; margin-left: 5px; margin-right: 5px;" title="Getting into the Correct Niche" src="http://farm4.static.flickr.com/3063/3770030513_fa4dc1d2bc_m.jpg" border="0" alt="" width="240" height="160" /></a>You must find the correct niche for yourself if you want to have a successful business online.  Of course this is easier said than done.  Many people have a difficult time making money since they rapidly dive into their niche without giving it much thought. In the cyber world, diving into the correct niche is everything.  There are a few methods that can aid you with choosing the correct niche.</p>
<p><strong>Think About Your Job </strong></p>
<p>The first method you should explore to correctly choose a niche is to think about your job.  Many people do not realize that they are experts in what they do.  You do spend a great amount of time working and you would not be doing your job if you did not have any knowledge of it.  It may not encompass your entire job.  There might be a small portion of your job that would be a perfect niche.</p>
<p><strong>Look In The Yellow Pages </strong></p>
<p>The yellow pages have become a great source for discovering the niches.  If you glance at all of the pages in the book, you will find many businesses and will soon discover the many parts of a business which will in turn help you discover the correct niche.</p>
<p><strong>Visit a Book Store </strong></p>
<p>Book stores offer great opportunities for those looking to get into the correct niche.  In all the bookstores you will find magazine racks and a section dedicated to &#8220;How To&#8221; books. Look carefully at the topics covered by magazines and books.  You will discover which topics are popular or else there would not be a magazine or &#8220;How To&#8221; book on that topic.</p>
<p><strong>Always Keep a Notebook With You </strong></p>
<p>It is important to keep a notebook with you at all times when discovering the correct niche.  This is true because you may never know when a great idea for a niche might come to you.  If you do not make note of the idea then you will surely forget it.  By keeping a notebook with you at all times, you will be able to jot down any idea that comes to mind.</p>
<p>Discovering the correct niche is essential to your online success.  Thinking about your job, looking in the yellow pages, visiting bookstores, and keeping a notebook are all great methods of helping you discover the correct niche.</p>
<p><small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="../wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Marcin Wichary" href="http://www.flickr.com/photos/8399025@N07/3770030513/" target="_blank">Marcin Wichary</a></small></p>
]]></content:encoded>
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		<title>Three Tips on Beginning a Great Sales Letter</title>
		<link>http://marluckmarketing.com/608/3-tips-great-sales-letter.html</link>
		<comments>http://marluckmarketing.com/608/3-tips-great-sales-letter.html#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:04:22 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/?p=608</guid>
		<description><![CDATA[Do you know how to correctly start a great sales letter? You have to hook the reader at the start of the letter if you want to get the rest of it read. A great sales letter will start with one of the following:
Explain the Greatest Benefit 
One of the best ways to start a [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F608%2F3-tips-great-sales-letter.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F608%2F3-tips-great-sales-letter.html" height="61" width="51" /></a></div><p>Do you know how to correctly start a great sales letter? You have to hook the reader at the start of the letter if you want to get the rest of it read. A great sales letter will start with one of the following:</p>
<p><strong>Explain the Greatest Benefit </strong></p>
<p>One of the best ways to start a great sales letter is to tell the greatest benefit expected. You need to hook the reader and make them want to read the rest of the letter; that&#8217;s the purpose of the headline. Telling the reader the greatest benefit of using your product is a great way to hook them.</p>
<p>You have to make sure you list a benefit, though. Don&#8217;t just say what the product does, say how it will help the reader. Before writing the letter make a list of everything your product does, choose the best and put it in the headline.</p>
<p><strong>Use Your Sub-Headline To Explain The Interesting Statement You Made In The Headline. </strong></p>
<p>The sub-headline after the main headline is the second way to start a great <a href="http://marluckmarketing.com/copywritingcourse" style=""  rel="nofollow" onmouseover="self.status='http://marluckmarketing.com/copywritingcourse';return true;" onmouseout="self.status=''">sales letter</a>. Be sure to use the sub-headline to build on the headline.</p>
<p>The headline can be a claim that seems too good to be true. Use the sub-headline to back up and explain the claim to make it more believable.</p>
<p><strong>Make an Immediate Connection </strong></p>
<p>Making a connection with the reader as soon as you can is the last tip. This includes the headline. A connection in the headline, if possible, is best. If it&#8217;s not possible to make a connection in the headline, make one in the copy just underneath. Getting the reader to nod and answer &#8216;yes&#8217; to a series of questions will let the reader know you and they are similar. This builds trust, making the reader more open to the likelihood of purchasing your product.</p>
<p>So, to make a great sales letter, begin with the three following tips: Make the headline tell the greatest benefit; back it up in the sub-headline; and connect with your reader as soon as possible. Following these tips will make your sales letters more effective and help make your business more successful.</p>
<p>Want more free <a href="http://marluckmarketing.com/copywritingtips" style=""  rel="nofollow" onmouseover="self.status='http://marluckmarketing.com/copywritingtips';return true;" onmouseout="self.status=''">copywriting tips</a>? <a href="http://marluckmarketing.com/copywritingtips">Click here</a></p>
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		<title>PDF Know-How</title>
		<link>http://marluckmarketing.com/537/pdf-how-to.html</link>
		<comments>http://marluckmarketing.com/537/pdf-how-to.html#comments</comments>
		<pubDate>Thu, 02 Apr 2009 19:39:05 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[acrobat reader]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[pdf]]></category>
		<category><![CDATA[portable document format]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/?p=537</guid>
		<description><![CDATA[Creating documents for online use can be a huge task for many web-based businesses.  Many companies struggle with compatibility, integrating graphics and creating the right overall effect with their documents.
Many businesses are turning to PDF to create forms, brochures, and other documents for online use and exchange.  This allows them to create print quality displays [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F537%2Fpdf-how-to.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F537%2Fpdf-how-to.html" height="61" width="51" /></a></div><p>Creating documents for online use can be a huge task for many web-based businesses.  Many companies struggle with compatibility, integrating graphics and creating the right overall effect with their documents.</p>
<p>Many businesses are turning to PDF to create forms, brochures, and other documents for online use and exchange.  This allows them to create print quality displays that are accessible by users on a variety of different software platforms.  PDF gives companies a broader reach with their online content.</p>
<p>What Is PDF?</p>
<p>PDF stands for Portable Document Format, which is a formatting type developed by Adobe.  PDF documents have the same formatting capabilities and properties of printed documents, while remaining a digital file.  They are viewable in various software programs, which are supported by nearly every operating system.  Of these software types, Adobe Acrobat Reader is the most popular, but certainly not the only choice.</p>
<p>Benefits of PDF</p>
<p>There are many benefits for businesses that choose to use PDF to create their online documents, including:</p>
<p>• Quick and easy document creation, with a point and click user interface<br />
• The ability to secure documents, allowing access limits to other users<br />
• The ability to compress oversized documents into more manageable sizes<br />
• Documents are self-contained, not relying on software or operating systems to maintain consistency.</p>
<p>Using PDF</p>
<p>Businesses can create files with identical formatting and graphics to printed documents.  Either they can use a PDF creator, such as Adobe, to build their document from scratch or they can use one of many PDF converters to develop PDF documents from files from other word processing systems.</p>
<p>Smaller businesses may benefit from using a converter and creating their documents in existing desktop publishing software.  Once the documents are complete, they can simply switch them to a PDF format within their converter.</p>
<p>Reading PDF files is as simple has having Adobe or another PDF reader installed on your computer.  You simply open the desired file in the reader and use the tools and buttons to browse the document, similar to reading a book or magazine.  You can also print entire documents or selected pages for a high quality offline copy of your document.</p>
<p>Free PDF Converters</p>
<p>There are many available PDF converters, in both free and paid formats. Here are some of the better free options:</p>
<p>• Primo PDF (Windows)<br />
• Do PDF (Windows)<br />
• PDF Converter (Web-Based, Windows)<br />
• Bee Documents Text to PDF Converter (Mac)</p>
<p>While PDF files might seem a bit alien to those used to a word processing system such as Word, the benefits and uses are endless.  For your next online document project, consider switching to a PDF format and see the amazing difference in quality and function.</p>
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		<title>How to Move a Blogger Hosted Blog to It’s Own Domain</title>
		<link>http://marluckmarketing.com/534/move-blogger-hosted-blog-own-domain.html</link>
		<comments>http://marluckmarketing.com/534/move-blogger-hosted-blog-own-domain.html#comments</comments>
		<pubDate>Wed, 01 Apr 2009 19:27:19 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[domain]]></category>
		<category><![CDATA[hosted]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/?p=534</guid>
		<description><![CDATA[Blogger makes it easy to present your blog on its own domain without blogger.com in your URL.  Many people prefer to present their blog without the blogger name in their URL.  If you’d like to use blogger but don’t want their name in your domain, here’s how to do it:
Step 1.  If you don’t already [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F534%2Fmove-blogger-hosted-blog-own-domain.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F534%2Fmove-blogger-hosted-blog-own-domain.html" height="61" width="51" /></a></div><p>Blogger makes it easy to present your blog on its own domain without blogger.com in your URL.  Many people prefer to present their blog without the blogger name in their URL.  If you’d like to use blogger but don’t want their name in your domain, here’s how to do it:</p>
<p>Step 1.  If you don’t already have a domain name, like www.myblog.com, you’ll need to get one and register it.  It can be a .com, .net, .org or any legitimate address.  Note: you do not need to pay for hosting services, only purchase a domain name.</p>
<p>Step 2.  Now you need to create a CNAME record for your domain with the DNS, Domain Name Server, associating your domain with ghs.google.com.  Each domain registration service has their own instructions on how to do this.  Blogger.com lists directions for changing your CNAME for several domain registrars like GoDaddy and 1&amp;1.  If your domain registration service isn’t listed at Blogger, contact your registrar to find out how to do it.  It’s normally a fairly straightforward process.</p>
<p>Step 3. Change your blog settings.  Now you will need to get into your blog’s settings and change them so that the correct blog shows up when people visit your site.  Get into your blog’s dashboard and click on “Settings”.  On the toolbar across the top you’ll see several tabs.  One of them is labeled “Publishing”  Go ahead and click on that.  Now you’ll see it says “You’re publishing on blogspot.com” and below that it says “Switch to custom domain”  Go ahead and click on that.  Enter the domain you registered and you’re good to go.  Sometimes it takes a little while for the redirect to kick in so give it a day or two.  If it still isn’t working, make sure you entered your DNS changes correctly.</p>
<p>Your blog should now be shown as having its own domain.  Congratulations!</p>
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		<title>How to Move a Wordpress Hosted Blog to It’s Own Domain</title>
		<link>http://marluckmarketing.com/531/wordpress-own-domain.html</link>
		<comments>http://marluckmarketing.com/531/wordpress-own-domain.html#comments</comments>
		<pubDate>Tue, 31 Mar 2009 19:26:44 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[posting]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/?p=531</guid>
		<description><![CDATA[WordPress is a free blog hosting service.  If you want to have your blog hosted on its own domain, you will need to first purchase a domain and then pay for the upgrade to map your domain.  WordPress offers it as a package for $15 or $10 for each.
It costs $10/year for the domain name.
It [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F531%2Fwordpress-own-domain.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F531%2Fwordpress-own-domain.html" height="61" width="51" /></a></div><p>WordPress is a free blog hosting service.  If you want to have your blog hosted on its own domain, you will need to first purchase a domain and then pay for the upgrade to map your domain.  WordPress offers it as a package for $15 or $10 for each.</p>
<p>It costs $10/year for the domain name.<br />
It costs $10/year for domain mapping<br />
If you buy both at the same time the total cost is $15/year</p>
<p>Step 1.  Buy your domain name if you don’t already have one.  To do this, log into your blog and get into your dashboard.  Click on “Options.”  Then click on Domains and enter the domain you’d like to have.  If it is available, you can purchase it and map it to your WordPress blog.</p>
<p>Step 2.  If you own a domain through another registrar, you will need to change your DNS settings to redirect it to WordPress.  Visit your registrar and change your settings to the following:</p>
<p>ns1.wordpress.com<br />
ns2.wordpress.com<br />
ns3.wordpress.com</p>
<p>If your registrar needs the IP addresses:<br />
72.232.101.25<br />
208.69.182.198<br />
72.233.2.19</p>
<p>Step 3.  Wait.  It can take up to three days for the mapping to go into effect.  You can check the status by visiting http://dnsstuff.com.  In the top right you’ll see the DNS Lookup box.  Enter your domain name. If it says wordpress.com nameservers then you’re ready for the next step.  If it doesn’t, check back later.</p>
<p>Step 4.  Once your nameservers have been changed, get into your blog’s dashboard.  Click on “Options” and then get into “Domains”  Place your domain name in the box and click, ‘add domain to blog’  Now you will see an option that says “Put Blog Here.”  Go ahead and click that and you are done!</p>
<p>Hosting your WordPress blog on your own domain is a great way to add value to your site and give it a professional custom appearance.  It takes a little bit of time and patience, however once your blog is up and running all you have to do is blog.</p>
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		<title>How to Increase Your Conversions</title>
		<link>http://marluckmarketing.com/246/how-to-increase-your-conversions.html</link>
		<comments>http://marluckmarketing.com/246/how-to-increase-your-conversions.html#comments</comments>
		<pubDate>Sat, 15 Sep 2007 16:47:09 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/246/how-to-increase-your-conversions.html</guid>
		<description><![CDATA[The word conversion can be described as the percentage of your visitors that take the necessary action when they come to your web page. This necessary action can be anything from purchasing a service or product to clicking on another website link. You might have many purposes for a page such as a way to [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F246%2Fhow-to-increase-your-conversions.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F246%2Fhow-to-increase-your-conversions.html" height="61" width="51" /></a></div><p>The word conversion can be described as the percentage of your visitors that take the necessary action when they come to your web page. This necessary action can be anything from purchasing a service or product to clicking on another website link. You might have many purposes for a page such as a way to sign up for a newsletter or free report. The higher your conversion rate is, the more money you will be more likely to earn. Here is how you can increase your conversion rates.<span id="more-246"></span></p>
<p>Catch you reader’s attentions with a catchy headline. It will be the first thing your visitor will read when they hit your website. You will need a phrase that grabs them or makes them want to know more about what you do.</p>
<p>Give your reader’s actions to make within each page. Reader’s like to be able to make quick decisions if they life something and they enjoy a page that is easy to navigate. Put some ‘Call to Action’ phrases such as ‘Buy it Now’ or ‘Click Here to Purchase this Product’. You can also use phrases such as ‘limited time offer’ or ‘only 2 left’. You have to ask your reader’s to take action. If they are not asked they won’t and you won’t make any sales.</p>
<p>Make your text easy to read and define what you are selling in a clear manner. Many people read through web pages quickly and they look for bullet points. Add bullet points to some of your text and be direct with your visitors. They will be drawn to this type of separated and concise information.</p>
<p>If you use graphics or images on your website, make sure they are exact and accurate. People want to know they are getting what they virtually see. Take your own photos to guarantee accuracy if needed.  They should also be easy to see and not blurry.</p>
<p>It is always a good idea to keep your site looking professional and direct. Don’t use flashy colors and strange fonts. You want to run your online business in a professional manner and keep your visitors. Keep your site clean and organized without clutter. Make your site easy to navigate through so your visitors do not get lost in their visit.</p>
<p>It is good to have an ‘About me’ or ‘About us’ page. Visitors like to know there are actually people behind the service or product offer. This will create more trust and therefore increase your conversion and action rates.</p>
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		<title>Advice on How to Create an E-Course</title>
		<link>http://marluckmarketing.com/245/advice-on-how-to-create-an-e-course.html</link>
		<comments>http://marluckmarketing.com/245/advice-on-how-to-create-an-e-course.html#comments</comments>
		<pubDate>Sat, 15 Sep 2007 16:45:50 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/245/advice-on-how-to-create-an-e-course.html</guid>
		<description><![CDATA[An easy way to get started in internet marketing is by creating an e-course that relates to the service or product you want to offer to your target market. The most popular forms of information products are e-courses and e-books. You can create an e-course that is any length from 10 to 20 lessons. E-courses [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F245%2Fadvice-on-how-to-create-an-e-course.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F245%2Fadvice-on-how-to-create-an-e-course.html" height="61" width="51" /></a></div><p>An easy way to get started in internet marketing is by creating an e-course that relates to the service or product you want to offer to your target market. The most popular forms of information products are e-courses and e-books. <span id="more-245"></span>You can create an e-course that is any length from 10 to 20 lessons. E-courses are very popular because they are easily accessible to people and online knowledge seekers. The e-course is easily downloaded and the buyer does not have to wait 3-7 days for the course discs and tapes to arrive in the post.</p>
<p>You can create an e-course on any single topic you want to write and teach. If you have a website of your own that is filled with content, you can sell an e-course with specified information that your target market might enjoy. The average person does not have much free time in the day so they would rather make a payment and have the information and lessons at their fingertips then waiting. People tend to want all of their information in one place instead of having to search for bits and pieces everywhere.</p>
<p>When you decide on what you want to teach your audience about, you can then start to plan the content of the e-course. Sit down and brainstorm different topics you would like to comment on within the e-course. Breaking up each bit you write will make it a lot easier for you. If you plan to teach 10 lessons then think of the e-course as 10 mini-chapters. Try and write 1 mini-chapter (lesson) a day and create your e-course within 10 days.</p>
<p>E-courses can be written with any type of word processing software, but by the time you want people to buy and read it, you have to make the course easily readable. PDF documents are especially helpful because readers find them easy to read. People can download Adobe Acrobat for free and be able to read the PDF file they have bought from you. You can find a variety of ways to convert your course file to a PDF file such as Google docs.</p>
<p>You can either choose to sell your e-course from your own website to compliment your products or content, or you can find an online retailer that specializes in digital products such as Clickbank.com.  They can promote your course in a variety of ways. You can also offer your course for free from your website to increase your traffic each day.</p>
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		<title>Learn How to Sell your Own Products with Affiliate Marketing</title>
		<link>http://marluckmarketing.com/244/learn-how-to-sell-your-own-products-with-affiliate-marketing.html</link>
		<comments>http://marluckmarketing.com/244/learn-how-to-sell-your-own-products-with-affiliate-marketing.html#comments</comments>
		<pubDate>Fri, 14 Sep 2007 16:44:21 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[How To]]></category>

		<guid isPermaLink="false">http://marluckmarketing.com/244/learn-how-to-sell-your-own-products-with-affiliate-marketing.html</guid>
		<description><![CDATA[Once you have developed a project you will want to sell a lot of it. You might not have the money to promote your product and invest in marketing strategies. You might want to consider starting an affiliate program of your own. This will allow you to develop a team of sales people all over [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmarluckmarketing.com%2F244%2Flearn-how-to-sell-your-own-products-with-affiliate-marketing.html"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmarluckmarketing.com%2F244%2Flearn-how-to-sell-your-own-products-with-affiliate-marketing.html" height="61" width="51" /></a></div><p>Once you have developed a project you will want to sell a lot of it. You might not have the money to promote your product and invest in marketing strategies. You might want to consider starting an affiliate program of your own. This will allow you to develop a team of <span id="more-244"></span>sales people all over the globe and you will only have to pay them a commission after you make a sale.  There are many ways in which you can manage your affiliate program and you can choose to have a third party affiliate network handle all of the tracking for your account. Some of these companies can be quite expensive though. If you have technical skills then you can place scripts onto your own server and you can also employee someone to do this for you. If you do it yourself and anything goes wrong you will have to ask someone to help you and fix the issue.</p>
<p>You can also try using a shopping cart system to manage your affiliate sales etc. 1shoppingcart.com is effective and can help you will affiliate management. They include an auto responder along with the shopping cart and affiliate manager system.</p>
<p>Affiliates will be able to sell more of your products if you create some tools for them to use. You can use graphics and images of your products as well as any text links that might be effective. You can create some articles, special reports, <a href="http://marluckmarketing.com/copywritingcourse" style=""  rel="nofollow" onmouseover="self.status='http://marluckmarketing.com/copywritingcourse';return true;" onmouseout="self.status=''">sales letters</a> and any other forms that they can place on their website to promote your products.</p>
<p>It is always good to keep in frequent contact with your affiliates so they are updated on new products, services and new deals on how they can earn more commissions and more. Offer them incentives so they will feel motivated to sell your products and push your services to their visitors. You can even have an affiliate contest to see who sells the most per week or month and then offer the winner a bonus. Some affiliate members might like some extra advice or coaching support from you as well. Support them and communicate directly to your affiliate team.</p>
<p>You can also recruit your affiliates and ask certain websites or companies to join your affiliate team. You can ask people if they would like to team up with you and earn commissions off of your products. You might even find that you will want to sell their product on your website as well. Some affiliates will earn 30%-40% commission and some special partners should get 50%.</p>
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