If I may be so bold to include a few more tips on creating the perfect sales letter…
Before the main headline, put in the top left hand corner a preheader.
The purpose of the preheader is to get the reader, your potential prospect to read the main headline.
The main headline should be benefit orientated as the blog owner here has already mentioned.
It should also grab the readers attention (the hook).
But it should go one step further and that is to get the reader to read the first sentence.
The first sentence should be exceedingly short and to the point, no more than 6-8 words. This will help the next step to take place.
The purpose of that first short sentence is to get the reader to read the second sentence. It’s sounds obvious doesn’t it? However, you would be amazed how many marketer’s fail to grasp this very simple concept.
In essence you are nudging the reader, your potential prospect in one direction only….downwards through your sales copy / sales letter.
In the introduction, empathize with your readers emotional feelings of pain or frustration. Ask questions that the reader can only reply in their subconscious mind – YES!
This will get them in the habit of nodding in agreement with you and ultimately will give your offer more credibility and trust in what you have to offer them.
Keep your language simple and easy to understand. Do not use complicated long winded words or technical jargon. Every word you write will either keep the reader on the sales page or drive them away from it. No more than 2-3 sentences per paragraph within your sales copy.
Your potential prospects are in emotional pain and they want to replace this emotional pain with the emotion of pleasure. Your product or service offered to them, the way that you present the information via your key benefits is about to deliver that pleasure to them. Remember this point.
To do this, focus on your key benefits at all times. Use bullet points to draw attention to your key benefits and explain anything that might be difficult to understand.
Your sales copy should be a slippery sales funnel. It is your job as the writer of your sales copy to nudge the potential buyer of your product or service towards your ideal direct call to action at the end.
Give the prospect every reason to buy from you alone over your competitors in your niche.
Put yourself into your prospects mindset, put yourself into their shoes. Think of the questions that your potential prospects will ask as they read through your sales copy. Ask those questions within your sales copy and supply the answers accordingly. Your prospects will think, ‘Hey! This guy, this business, they really understand where I am coming from!’
This will aid your credibility and help the prospect to build up trust in you. As a direct result of this, they are much more likely to give YOU the order.
I hope this further small sampling of copywriting tips aids readers of this quality blog. I have but touched upon the tip of the iceberg, providing these extra sales copy tips.
Best regards and good luck with your sales letters in the future!
Mark Andrews
IMCopywriting
PS – Remember! The sales letter is all about setting up the perfect buyers / buying environment!
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