What is PLR and What Can it Do for Your Business?

If you’ve been in the internet marketing business for more than a couple of months, you’ve run across something called PLR. You may not be sure what this is or even what it stands for. As it happens, PLR stands for Private Label Right (not to be confused with the UK’s Public Lending Right, which is very different). What does PLR mean and what are the differences between this and other license agreements like Master Resell Rights (MRR) – and for your purposes, does the distinction matter?

PLR is a standard for licensing rights applying to intellectual property. This could be written content as well as audiovisual materials. The license allows you to use this content in any way you see fit once you’ve purchased the material.

Someone wrote, designed or recorded this content. However, they for one reason or another have decided against selling these products themselves and they license it to other people or businesses to market and sell instead.

There are different types of PLR websites. Some require memberships to access the content others do not. Membership sites limit the number of buyers for certain information products, however not all the content you get will be relevant to your niche. When you buy content from PLR sites that do not have memberships, you are able to choose content specific to your niche market. That way, your hard drive doesn’t fill up with useless files.

The PLR license applying to the material will explain exactly what you can and cannot do with this content. The best PLR content is material which has an unconditional use license so that you can do anything and everything you want with it. You can use it as is, rewrite, remix and alter it in any way you see fit. You can even turn around and sell this content to others!

However, unconditional PLR may have a restriction – that you can’t on-sell it as PLR to others. Take the time to find the best PLR for your needs. Carefully read the licensing agreement; if they don’t suit, don’t purchase the product.

Try to get a sample of the text before buying, so you can see the quality and find out how many times it has been used on the internet. By simply Googling some of the text (in quotes) you can discover how many other people have used the content.

Unconditional private label rights content can save you a lot of time and money. You can choose to spend a great many hours creating information products yourself, pay a lot money to freelancers to do the work for you, or get top quality PLR content for only $50 to $200. So, if you value your time and money, PLR could be the best solution.

photo credit: x_jamesmorris