Put Customer Followup On Auto Pilot

One of the best online tool ever created is the sequential auto responder. It helps you automate so much of the tedious stuff like following up. The down side is, most of us use the auto responder to follow up with prospects. Chasing leads. But, what about your customer list? They’ve already spent money with you. It’s a much more valuable list than the others. Here’s what you can put in your follow up messages.

Thank you - this a given. Most of us thank our customers at the time of purchase. If your message doesn’t, you really should amend that now.

Address post purchase remorse. Sometimes people return products because they experience remose. At other times, they don’t want to lose out on the money back guarantee, so they spend a few scant minutes skimming the product and quickly make a decision that it doesn’t do what they thought it would - whether true or not. In one of your customer follow up messages, highlight a few key points that you know solves the biggest problems. Tell them they made an excellent decision and invite them to consume the product by point out where the meatiest parts of your product is or give them a few pointers how to get the most of your product. Just this one simple step could help you reduce the refund rate.

Upsell or cross sell. Have another more in depth course? A similar product that compliments the one they purchased or maybe tell them about a complimentary affiliate product.

Lynette Chandler helps entrepreneurs leverage readily available technology and trends for their marketing. Learn how technology affects your business today.