Using Your Business Card Real Estate

Every business owner should have a business card, even if you are a work at home mom. If you are in business, you need a business card. The trick to business cards is making sure it is useful and eye-catching. We have already discussed the importance of having a solid brand identity, so now you need to transfer that onto your business card. What is the most important thing about your business card????

THE REAL ESTATE…

Here are a few suggestions on how to make the best of your business card real estate.

1. Make sure your brand identity is reflected on your business

* your logo, web address, company email and tagline (if you have one) should be on your card

2. Don’t forget to add your company’s general information

* mailing address, phone and fax number, etc

3. NEVER LEAVE THE BACK OF YOUR BUSINESS CARD BLANK

* This is very important. When business cards are left blank on the back, they most often get used as scratch note paper.
* Instead of leaving the back of your cad blank, try putting useful information about your company on there.

For Instance:

* If you have a BLOG, put your blog address on the back of the card
* If you have a PODCAST, put your podcast info on the back of the card
* If you have a NEWSLETTER, put your newsletter info on the back of the card
* You could also list 3 bullet items that summarize your business services

Your business card is a tool that speaks for your company when you are not around to do so, so make it standout!

Naomi Williams is a single mother of 2 girls, owner of Urban Gyrl Designs (a freelance graphic/web design company), marketing consultant and MBA student.

http://momsinbiz.blogspot.com