Is Your Company Brand Identity Strong?

Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?

You may run your business from your dining room table, be a company of 1 or only work your business part time. Whatever the scenario, your brand identity is still important. When a client looks at your business card or your website, they should never be able to tell or even get the perception that you work from home.

You can be a SOHO (small office home office) business and have the look and feel of a fortune 500 company. Here are some tips to follow:

1. Choose a logo design that communicates your company’s promise
2. Be sure to add your logo to your business cards, letterhead and website
3. Make sure your company logo is on all your company marketing and advertising collateral
4. Make sure your email address used on your website, business cards and letterhead is your company email and not your personal aol, yahoo or gmail email.

Here is a short list of online companies that design logos, business cards, letterhead and websites for a reasonable fee:

* LogoWorks
* The LogoLoft
* LogoJeez

Happy Branding!

Naomi Williams is a single mother of 2 girls, owner of Urban Gyrl Designs (a freelance graphic/web design company), marketing consultant and MBA student.

http://momsinbiz.blogspot.com